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Luxury sector eyes reopening of China

February 19, 2023 / 9:30 AM
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Sharjah24 - AFP: The luxury industry is counting on the openness of China to deliver further expansion in 2023 after a year of record sales and earnings despite slowing global GDP.
The world's largest luxury group LVMH posted a 23-percent jump in sales to a record of 79 billion euros ($86 billion) in 2022 and saw profits climb 17 percent to 14 billion.

The company's chief executive, Bernard Arnault, wants to continue along that path in 2023, "at the risk of becoming boring".

LVMH's rivals also managed blistering growth in sales and profits last year.

Sales at Hermes jumped 29 percent to 11.6 billion euros and profits soared 38 percent to a record 3.4 billion.

Kering, despite a tough time for its flagship brand Gucci, still managed a 15-percent increase in sales to 20 billion euros, while profits rose 14 percent to 3.6 billion.

Ferrari also saw sales race to a new record of five billion euros, delivering 13,221 vehicles last year.

The 2022 results were barely dented by the disruption in China linked to end of its coronavirus-related travel restrictions and their progressive lifting at the end of the year, with LVMH calling the month of December an "air pocket".

Only Hermes escaped unscathed.

"There was no drop in traffic in our stores," said Hermes chief executive Axel Dumas.

The company's sales rose 30.7 percent in its Asia-Pacific region excluding Japan.

The gradual reopening of China -- which abandoned the last of the draconian travel restrictions of its zero-Covid policy on January 8 -- should help its economy expand by 5.2 percent in 2023, according to the International Monetary Fund's latest forecast.

With the restrictions having restrained consumption, the reopening of the Chinese economy is being looked at as a growth opportunity for 2023.

Analysts at UBS say 2023 will be the "year of the Chinese consumer", noting that the pandemic restrictions pushed down the share of Chinese consumers in global luxury spending to 17 percent last year, compared with 33 percent before the pandemic.
February 19, 2023 / 9:30 AM

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