Sharjah 24 – WAM: His Highness Sheikh Humaid bin Rashid Al Nuaimi, Supreme Council Member and Ruler of Ajman thanked His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, for choosing the Emirate of Ajman to be the launch point for the new season of the “World’s Coolest Winter” campaign during the UAE Cabinet meeting, which was held in Al Zorah Natural Reserve in Ajman Sunday.

“Launching the new season of the World's Coolest Winter from Ajman strengthens the emirate's position as a prestigious tourist destination and its presence as an ideal location for tourism and entertainment events and activities. It also highlights the notable tourist sites in the emirate and enhances awareness of the tourist potential the Emirate of Ajman abounds in,” Sheikh Humaid said.

Sheikh Humaid emphasised that Ajman will make every possible effort to ensure the success of the campaign's new season, which, he said, is a “continuation of the distinguished past seasons that achieved significant success in increasing the percentage of domestic travel, and underscoring the beauty of the Emirate, thanks to the forward-looking vision of our wise leadership in continuation of the noble efforts made by the Founding Father, late Sheikh Zayed bin Sultan Al Nahyan.

“The UAE has achieved enormous gains in building, developing, and sustaining the tourist sector in accordance with worldwide best practices,” he said, noting that tourism in the UAE is always characterised by a spirit of innovation, openness, hospitality, warmth, and friendliness.