Traditional notions of media are no longer relevant, WAM DG

November 13, 2022 / 8:05 PM

Sharjah 24 – WAM: The pace and shape of change across the media landscape has been unbelievable, with traditional notions of media no longer relevant, said Mohammed Jalal Al Rayssi, Director-General of the Emirates News Agency (WAM).

Al Rayssi made this statement in an interview with IBC365, the community platform of the International Broadcasting Convention (IBC), ahead of the upcoming Global Media Congress, which is being held in Abu Dhabi to discuss ways forward for the media industry.

During the interview, the WAM Director-General highlighted the challenges and future trajectory of the media industry, citing six major factors that have contributed to reshaping the sector.