Sharjah24 – Reuters: Samsung Electronics unveiled its latest high-end foldable smartphones on Wednesday (August 10), keeping prices at the same level as last year's in a bid to cement its leadership in an expanding niche market.
The smartphone maker priced its clamshell Galaxy Z Flip4 at $999.99, and the 5G-enabled top-line Galaxy Z Fold4 with a 7.6-inch (19.3cm) main screen to start at $1,799.99 in the United States, the same as the launch prices of last year's models.
Although the overall smartphone market is seen shrinking this year as consumers spend less, foldable smartphones are likely to fare better, as their quirky form factor, large screens and portability attract interest, analysts said.
Samsung held a 62% market share in foldable smartphones in the first half of 2022, followed by Huawei at 16% and Oppo at 3%. Research firm Counterpoint forecast Samsung's share in the second half will be around 80% after the new releases.
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