'So cute!': Swedish selfie 'museum' gets super liked

April 05, 2022 / 12:34 PM

Sharjah24 – AFP: A new selfie "museum" in Sweden is flipping the script by making visitors both the artist and the exhibit. The "Youseum" in Stockholm has no works of art on its walls. Instead its brightly-decorated rooms are meant to serve as fun backgrounds for visitors' selfies or videos.

"Today anyone can be an influencer, so we want to create a place for people to be influencers and create their content," explains Sofia Makiniemi, manager of the museum.

The concept, first seen in Amsterdam in 2019, has now spread globally, with locations to open in Germany and in the Middle East.