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Lego posts record profit, turnover as stores reopen

September 29, 2021 / 10:49 AM
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Sharjah24 – AFP: Lego posted record profits and turnover in the first half of 2021, driven by strong demand and the reopening of retail stores, the Danish toy giant said Tuesday.
The company had already performed well last year despite the pandemic and lockdowns, thanks to the success of Lego themes such as Star Wars and Harry Potter and its expansion in China.

The unlisted family business said its net profit rose by 140 percent to 6.3 billion kronor (847 million euros, $989 million) in the first six months of 2021.
Turnover soared by 46 percent to 23 billion kronor, the maker of colourful plastic bricks said.

"Our performance was driven by strong demand for our portfolio, which has attracted new builders to the Lego brand," said chief executive Niels Christiansen.

"Our year-on-year growth benefited from fewer Covid-related restrictions compared with 2020 as our factories operated uninterrupted and the majority of retail stores reopened," he said in a statement.
Its top-performing themes this year include Lego City, Star Wars, Harry Potter, Lego Creator Expert and Lego Technic.

But Christiansen said the company expects "top-line growth to stabilise to more sustainable levels (in the long term) as people return to pre-pandemic spending patterns."
September 29, 2021 / 10:49 AM

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